In the current direct-to-consumer (DTC) business environment, e-commerce has emerged as the single biggest growth driver in the worldwide marketplace—making your company’s e-commerce growth solution a vital part of achieving key business goals.

Integrated omnichannel solutions like NetSuite’s e-commerce solution, SuiteCommerce, provide not only customer-facing, front-end components for an e-commerce business, but also back-end functions that can streamline process, unify core applications, and provide seamless visibility into the business.

Core NetSuite OmniChannel Applications

• SuiteCommerce
• Accounting
• Purchasing
• Inventory and warehouse management
• Customer relationship management
• Customer service

Below are steps your company can take to upgrade from siloed, multichannel e-commerce systems to an integrated, total-business solution.

A Next Generation E-Commerce Growth Solution

NetSuite SuiteCommerce is a cloud-based business management software that allows businesses to deliver a cohesive, branded e-commerce shopping experience. This is accomplished by connecting multiple sales channels that were siloed and poorly integrated with the back office functions of the business.

In the past, e-commerce solutions were costly, unscalable, challenging to work with, difficult to customize, and hard to integrate with other systems. They also created process inefficiencies and unintentional business risks, while requiring extensive IT setup, in-house management, and manual updates from specialized teams. This jumble of systems and processes led many businesses to look elsewhere for a secure, complete e-commerce solution.

Today, a seamless and consistent customer experience across many channels—online, mobile, in-store, and over the phone—is a business necessity. This is especially true as trends continue to change; smartphones alone will soon command the majority of online browsing and purchasing activity.

An Integrated E-Commerce Experience

Providing an integrated e-commerce experience starts with a company’s core technology.

E-Commerce Platform Recommended Features

This should be a single commerce platform that:

• Merges processes. Unify front-end and back-end processes so you can perform them in an automated fashion without the need for costly integrations between systems.
• Unifies data. Provide real-time, end-to-end data and reports to understand how the business is operating; this allows you to plan in a more accurate and timely manner.
• Is built for your business. Utilize an optimized e-commerce system that’s built to scale and grow with your changing business needs.
• Supports all go-to-market channels. Allow your business to operate seamlessly in multiple channels—e-commerce, CPG, brick-and-mortar—with real-time visibility into all processes across channels, including sales, inventory, fulfillment, customer satisfaction, and more.

NetSuite SuiteCommerce lets your business eliminate manual integrations between separate systems. It provides a single integrated system with natively unified e-commerce, point of sale (POS), inventory and order management, marketing, merchandising, customer service, and financials to make sure your system supports the business however you want to go to market.

Key Benefits for Your E-Commerce Business

Consolidating your e-commerce and ERP business systems into a single solution provides many benefits to your company that allows for better operations and management.

Following are a few key benefits:

Real-Time Visibility

Once integrated, back-end systems can funnel data to all sales channels and deliver accurate information across customer touchpoints in real-time.

This increased visibility into business functions and inventory levels—across all channels—means your company will never miss out on sales opportunities because of inadequately stocked merchandise or inefficient modes of tracking product levels.

It can also help your company:

• Create operational efficiencies while reducing costs
• Gain immediate insight into what customers are buying
• Determine how to improve customer experiences
• Keep pace with business trends

Customized Operations

As a complete e-commerce and ERP platform, NetSuite is scalable to support your company’s needs at the time of implementation—and as they change.

Custom OmniChannel Strategies

• Monitor and adapt systems and processes
• Improve user experience and brand loyalty
• Tailor products and experiences to meet customer demand and reporting needs

Centralized Order Management

Customers feel empowered when there are more ways to engage with a brand. If your business can’t keep up with customer expectations, it runs the risk of customers feeling ignored and frustrated when they experience service delays or need to switch channels to complete a transaction. Providing an integrated e-commerce experience delivers on customer expectations of a seamless, consistent journey—anytime, anywhere, and anyway.

Centralized order management also lets you deliver on your business’ promises—whether that’s meeting customers’ purchase and return needs or knowing how to anticipate transaction volumes to adequately stock your inventory. Unifying data into a single repository will provide a complete view of your customers across all channels and touchpoints.

Expanded E-Commerce Strategies: Customer Data Options

• Personalized marketing and merchandising
• Targeted promotions
• Consistent service and support

Stay Competitive via an E-Commerce Growth Strategy

Growth-oriented e-commerce businesses that dominate the marketplace are delivering integrated shopping and service experiences.

With a cloud-based e-commerce  and ERP solution implemented by Moss Adams, your business will have a competitive infrastructure that unifies business applications and provides a single source of truth for items, inventory, customer, and order data. This can help your business deliver on its e-commerce growth goals and stay competitive in the marketplace.

We’re Here to Help

To learn more about NetSuite SuiteCommerce and ERP and determine if it’s the right solution for your business, contact your Moss Adams professional or view our NetSuite SuiteCommerce services checklist. 

You can learn more about e-commerce strategies, systems and analytics through our other resources like how to navigate e-commerce strategy challenges and top retail industry trend insights.

As a NetSuite solution provider, Moss Adams delivers industry-specific insight and technical resources to streamline your selection and implementation processes—while providing ongoing support.

About NetSuite

From fast-growing startups to global enterprises, NetSuite powers businesses across a variety of industries. NetSuite provides cloud financials, customer relationship management (CRM), e-commerce, human capital management (HCM), and professional services automation management for all organizations from fast-growing midsize companies to large global organizations. Additionally, each component of NetSuite is modular, enabling it to be deployed and integrated with existing investments as required.

With more than 36,000 customers running NetSuite worldwide and dependent territories, some of the world's most innovative organizations trust NetSuite and take their financial and operational processes to the cloud.